The use of a communicative writing style (including the use of the I- and you-form) and a friendly, human voice is more effective than the use of a more formal communication style. Personalization works best for less experienced learners and when this personalization is not overdone, so that it does not distract your student. By personalizing your content, the student is in some kind of person-to-person conversation. The whole looks more user-friendly. Research shows that your student will work harder to understand the course if he feels he is “in a conversation”.
A personal approach within your course offers a higher efficiency than when only formal text is used. You can customize it easily by integrating the ‘you-form’ in the course.
This is also true for audio: preferably use a human voice and not a computer generated voice. Did You Know: you learn best from a female voice in female subjects (eg. human relations) and from a male voice in male subjects (eg. technology). A female voice is also sutable for mathematical topics.
Application of personalization by means of a friendly greeting of the student and the use of on-screen coaches to achieve better e-learning, do??? (Bert)